Indie Interview: Geetanjali Mukherjee

Indie Interview: Geetanjali Mukherjee

Copy of APPROACH BOOK BLOGGERS

A few months ago I had the big pleasure to read and review Anyone Can Get An A+: How To Beat Procrastination, Reduce Stress and Improve Your Grades by Geetanjali Mukherjee (Review). As a student myself I was excited especially about the “How to Beat Procrastination” part, and of course about all the newest tecniques applied to neuroscience to reduce stress and reach your full potential.

Ms. Mukherjee is a young self-published author, with six books published and a very promising career. For the Indie Interview she tells us about her work, her audience, cover designing, book marketing and how to overcome the fear of failure.


1. First a little about you. Who is Geetanjali Mukherjee?

Wow, difficult question right off the bat! I am not sure how to answer philosophically, but in practical terms, I am the author of six books of varying lengths, all non­fiction at the moment, hoping to use my love of books and writing to create books that touch readers and in some small way, make their lives a little better. I also have an academic research background, with degrees in law and public policy.

2. Your book “Anyone Can Get An A+: How To Beat Procrastination, Reduce Stress and Improve Your Grades” is a guide meant to help students. What moved you to write a self-­help guide for that audience?

I actually wanted to write a book for students since I was in high school. I was always a good student, but I went through this phase where I really struggled in school. And when I turned that time around, eventually getting the highest grades that year, I wanted to share the lessons I had learnt, especially because I saw many students who did poorly adopt this attitude of “I am just not smart enough”.

The reason I finally sat down and wrote this book last year was because I had been reading a lot of books on how the brain works and how we learn, and I was fascinated by the idea that anyone can learn anything if they approach it in the right way, and inherent “intelligence” or “ability” play a much smaller role than we usually ascribe to it.

3.Cover design can be tough for a lot of authors, and while getting it done by professionals may be the easiest option, it can also be quite expensive. You designed your own cover, what lead you to choose the colours, the font etc…?

Yes, cover design is quite difficult, and I am constantly trying to learn and improve. The current version of the cover is my second major redesign actually. I knew that I wanted a bright color, and somehow I wanted to include yellow in some form from the beginning. Other than that I researched other covers in my genre, tried many different options, and then finally something clicked and I finalized this cover. The advantage of indie publishing of course is that you get to change things, so I might change this again in the future, but for now I am happy with it.

 

4.Do you proofread your own book or do you get someone to do that for you?

I actually have done editing and proofreading professionally, for organizations and also as a freelancer, so I have a fair bit of experience. I am one of those people who read newspapers or books published by major publishers and find all the typos, which then ruins my reading experience! I do most of my proofreading myself, but then I get some family members to read through and point out any errors.

 

5. You have your book ready, now it’s time for marketing. How do you get the attention you need?

I think marketing is an ongoing endeavor, and it is never quite done. My main strategy is to get reviews, and get people to discover the book and the message. I also believe in content marketing, and have recently launched a blog dedicated to the ideas from this book. I have also done several promotions, with different levels of success. Earlier this year my book hit the #1 spot on Amazon for its genre, albeit only for a few days. The book has also been on 7 other bestseller lists on Amazon. However, it doesn’t get any easier, and one month it could be doing well, and the next month nothing happens.

 

6.Social Media for marketing. Does it work for you? Which social is the best?

I heard somewhere that you should pick the social media site that you like and focus on that. I am not sure how helpful that is, but I believe in that. My own favorite isTwitter, mainly because I enjoy it, there are lots of writers on there, and it doesn’t feel so intimidating to me. I don’t really know if it sells books, but it has other advantages. I think Facebook is obviously the big one for everyone, but it can be tricky and I think I have a lot more to learn. I have recently fallen majorly in love with Pinterest, and again, I don’t know if it helps me with my marketing, but it is a way for me to show my personality and share my own interests with others, and hopefully engage genuinely with potential readers.

 

 

7.Do you have a strategy for finding reviewers? One is better than no one or are you picky about who you ask to review your work?

Well in some ways I am not very picky, in that anyone who wants to review my work is welcome. But I am choosy about who I reach out to, mainly because I try to focus my energy on asking those who are more inclined to read my type of book. I like reaching out to bloggers mainly because although they are swamped and it can take some time to get a review, they are always thoughtful and comprehensive and I think readers trust book bloggers more than someone who just may be a friend of the author.

I believe in the elbow grease method, and I have reached out to many, many more reviewers than have responded or shown interest, and then a smaller subset of that number have actually written reviews. This is definitely a game for the patient and perseverant. In terms of specifics, I reached out to the top reviewers on Amazon, as well as those on Indieview and The Book Blogger List.

 

8.Back to your book. One of my favourite chapters is called “Adopting the Right Attitude”, where you talk about the importance of developing the right mindset. What’s your inspiration? What keeps you positive?

Thanks, that’s actually my favorite chapter too, because I think it’s the advice I need personally the most. I often think that we write what we need to learn ourselves. Here’s the thing ­ it’s not possible to stay positive all the time, and I have had my share of feeling overwhelmed and defeated at many different junctures. I guess my coping strategy is to have a lot of different ways to inspire and pick myself up, so I try not to wallow in those negative feelings for too long.

I read a lot of self­help and motivation books; I have been reading self­help books since I was 9 or 10 years old, and I love those movies where the team wins the trophy at the end. I love the idea of going from failure to success. I am lucky in that my parents are very supportive, always there to give me a pep talk if I need one. Some of the advice in the book in fact came from things they told me over the years.

My biggest inspiration is my mentor in life, Dr. Daisaku Ikeda, who is a Buddhist, philosopher and educator. He has written a lot about character, and success, and especially given a lot of advice to young people, and I try to follow his advice and share it with others. In fact, I just read this quote this morning: “Simply deciding from the outset that you’re just not good enough, without making any effort, is nothing but escapism. Each of us is different, but we are all alike in that we possess tremendous potential. The truth is, you can do almost anything if you set your mind to it. The worst thing is to lose confidence in yourself and limit your own potential.”

When I feel defeated or negative, I read his guidance ­ there is always something that helps me to look at my problem or challenge in a positive or hopeful manner. That, and my daily practice of Buddhism keeps me positive and inspired.

 

9.A big obstacle ­for both students and writers­ is searching for perfection, or “fear of failure”. How do you ­as a young writer­ overcome that?

This is actually a huge issue for me, and lately I have been really trying to work on this. My need for perfectionism actually permeates every aspect of my life, and is far more insidious than I realize. I don’t have any magic solutions, but there are a few things I try to do to minimize its effects.

Firstly, I use deadlines to ensure that things get done and sent out. Anyone Can Get An A+ was actually on pre­order and I knew there would be real consequences to my not completing it (I was days away from the deadline and still needed to finalize a couple of chapters). I just had to get it done and sent off, and actually the chapters that I had to rush turned out to be my favorite ones.

I also try to remind myself that if I don’t get it done, I won’t be able to move on and work on the next project. Earlier I would just abandon one project and go on to the next shiny one, or if I was feeling stuck just let it sit for months on end (who am I kidding, I still do that sometimes!) But nowadays, more often, I just decide that I will complete this project and put it out there, and so I have to complete it, no matter how much I want to stall. I can be pretty stubborn, so I try to channel my obstinacy towards finishing something and not getting stuck in trying to be perfect.

Finally, I surround myself with inspiration. I go to bookshops and libraries and see the rows of books and try to remind myself that if all these authors could finish their book, so can I. I also listen to podcasts and read blogs of successful authors, who are usually very pragmatic about how they view their work. If nothing works, I read bits from some of my favorite writing books. A combination of the above usually does the trick, at least for that day. And the next day or week or month, I go through the whole cycle again!

 


Bio:

Geetanjali Mukherjee grew up in India, spending her early years in Kolkata, and then attending high school in New Delhi. She attended the University of Warwick, United Kingdom, to read law as an undergraduate. She went on to earn a Masters’ in Public Administration with a concentration in human rights and social justice from Cornell University, USA.

Geetanjali is the author of six books, and currently lives in Singapore. Her latest book Anyone Can Get An A+: How To Beat Procrastination, Reduce Stress and Improve Your Grades is available at all major retailers. In her spare time, she reads as many books as possible, watches romantic mystery movies and tries to avoid cooking.

 


You can find Geetanjali here:

Blog: geetanjalimukherjee.blogspot.com

Twitter: @geetumuk

Facebookfacebook.com/geetumuk

Google+: Geetanjali Mukherjee

Pinterest: @geetumuk

Goodreads: Author’s Page

 


 

Thank you Geetanjali for taking the time to answer these questions and for giving us the chance to enter your creative space! Thanks for sharing your experience with us!

Check out Geetanjali’s book review at Study Struggles: Strategies That Work and College Starter Kit.

 


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#indieinterview

 

The Indie Corner: How To Approach Book Bloggers

The Indie Corner: How To Approach Book Bloggers

 

APPROACH BOOK BLOGGERS

 

Getting a review for your book is one of the most effective ways of publicizing your work and yourself. Because of their “editorial content” book reviews are even more believable than classic “advertising”.

Nonetheless, most book reviewers are reluctant to review books from self publishers and Indies because of the prejudice that all self-published books are ill-conceived and poorly produced. Unfortunately this is not always far from the truth. (Next on The Indie Corner)

Joanna Penn –New York Times and USA Today bestselling thriller author, as well as owner of thecreativepenn.com– brilliantly sums up in just a few words the entire concept of book marketing.  In her Successful self-publishing. How to self publish and market your book Ms. Penn says: “Writing is about you. Publishing is about the book. Marketing is about the reader“. Marketing means connecting with a bigger network of people; building an author platform, using social media and book bloggers will give you a big help promoting your work, but you need to be savvy about how to create interest. Here some tips and tricks on how to approach book bloggers as an Indie.

  • BE SMART

Be smart and do your homeworks! Do not send a review request without doing your research online first. Take time to browse the website and read reviews, spend a few minutes to make a personal connection. Don’t forget to check the policy page, if you ask a question easily answered on the review request policy page, you’ll create the impression that you are lazy or that you don’t care enough.

Learn about the reviewer, look for serious and professional reviewers and query those you think would be a good match for your book- don’t just query the ones with big followings.  Remember: Quality rather than Quantity.

  • BE PROFESSIONAL

Email etiquette is a must.. Your email alias, your subject line and your content all have to be clear and appear appropriate to your recipient. Failure to do this can get your email ignored and/or deleted as junk or spam. Using “Howdy“, “Cheerio” and “See ya ’round” are an excellent way never to be taken seriously or viewed as professional.

Linking is essential, if you know how to make a good use of it. Always link to your contacts (blog, website, socials), remember to link the words that describe the topic and avoid those long strings. (Author’s Page rather than http://www.etcetc.com/author/page/1234)

  • BE EFFICIENT

Once you are certain you have a top-notch product you should be proud to send it to reviewers. A well structured email can get you faster responses : a blurb of the book and a short bio are essentials, keep it simple and avoid super long emails. A good way to incorporate all the infos the book blogger might use (book cover, synopsis, author’s bio, etc) is to work on a tip sheet or a press kit . (Next on The Indie Corner)

If you want a sustainable career as an author you will need to build your own email list of bloggers/readers who like your books. Taking the time to build your own network of trusty reviewers will pay off in term of book exposure. Plus you will have your personal cheer squad!

  • BE POLITE

Always ask if the blogger would consider reading and reviewing your book, beware the “attachment madness” and do not attach it right away. It’s a bit presumptuous and most book bloggers see that as a rude imposition.

A lot of bloggers consider demands quite annoying too. “Post your review here, here and here” can sound a bit pushy, and for many is a big show-stopper. Once again, be sure to read the request policy page where usually those infos are (or should be) provided.

Same with time frame. I am not offended by a time frame, as long as it is reasonable. A good/professional book blogger should always provide -if not the exact date when the post will be up, at least a waiting list. Always keep track of all your queries, and make sure that  bloggers who agree to write and post a review actually do that. Pure and simple work ethic.

It is really that simple; be smart, professional, efficient and always polite! The book bloggers community is a great resource, choose wisely and build worthy connections.

If you are either a writer or a book blogger, I would love to hear your thoughts down in the comments.


#indiecorner

The Indie Corner

The Indie Corner

The Indie Corner

 

 Welcome to The Indie Corner!

As you may know, The Serial Reader (aka me) is open to receiving Advance Reading Copies and Review Copies of books. Soon after I’ve been listed on The Indie View, I got a huge amount of authors reaching me out asking for a shout-out on major platforms as Amazon, Goodreads, Twitter and every other “book-friendly” websites. As a matter of fact, I am overwhelmed with requests!

To be testimony of such creativity is definitely the best part of being a book blogger! If you are an Indie author, just let me congratulate you! I admire your talent and courage to go after your dream to become a writer!

Now, what’s The Indie Corner?

The indie Corner is a new section here on The Serial Reader where everyone can learn from each other and share their own experience in the publishing world. There will be interviews, tips and tricks and everything else you might want to know about being an independent writer.

I am not a professional reviewer. I am an avid reader and a newbie blogger. I love working with Indie authors, share my thoughts and help them promoting their work in the most effective way, and it is my sincere desire that The Indie Corner can serve as a catalyst to meaningful discussions about the perks of being a writer.

As always, feel free to comment and share your thoughts….and if you are an Indie author I really hope to see you around!

Welcome to The Indie Corner!

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The Serial Reader’s  Review Request Policy

Another YouTuber With Literary Aspirations. Or Not?

Another YouTuber With Literary Aspirations. Or Not?

How To Ruin Everything. Essays, by George Watsky

Here it comes another YouTube “sensation” who thinks he can write. Seriously, it’s a bit annoying… all these kids who get their “books” published JUST BECAUSE they come knocking at the publishing company’s doors with an established numcover85832-medium.pngber of followers from their YouTube channels.

Does it sounds a bit harsh? Maybe it’s my misconception, and YouTubers really can write good stories. Or maybe not.

So, in name of a good critique I took the plunge and bought 10 books wrote by the most famous video-makers of the tube: Tyler Oakley, Joe Graceffa, Shane Dawson, Connor Franta (a 24 years old who writes a memoir? Seriously??) PiewDiePie, Miranda Sings, Phil Lester, Zoe Sugg..

$100 I will never see again! Just saying…

With 792,304 subscribers and 122,784,787 views, George Watsky is one of the last (will they ever end?) to join the party with his “How To Ruin Everything“, a collection of essays about life that range from the absurd (how he became an international ivory smuggler) to the comical (his middle-school rap battle dominance) to the revelatory (his experiences with epilepsy).

To be honest, I am not impressed by a bunch of essays that sound like college papers. And sure enough I am not going to spend $11.99 to read Watsky’s.*

I know, this is how things work: it’s all about making money. But -believe it or not- there is a good amount of readers out there who still wants to read quality material. Good literature, real literature! Let’s just stop feeding the market with a bunch of “books” about nothing. All these books look the same. Joey, Tyler, Shane and George belong to the most selfish generation in history, self-centered, social media  addicted who win the favour of the audience through product placement (sometimes not so honest) and by selling an unrealistic lifestyle.

But -like it or not- it’s a fact that today’s fastest rising stars aren’t coming out of Hollywood, and thanks to online sites like YouTube, mainstream entertainment and reading market will never be the same.

 

*Luckily I got this book for free from NetGalley.


Get your own copy now! On Amazon.com (Book) – (eBook)

Wanna Be A Writer?

Wanna Be A Writer?

Paper Hearts, by Beth Revis

cover84939-mediumWith the economy going down and a lot of downsizing here and there, you found yourself playing with the crazy idea of becoming a writer. The publishing industry might have changed but, thanks God it still runs pretty good.

You’ve done some research and, to your great surprise, you found out that a lot of people get published; kids from Youtube, bored housewives with dirty minds and some soft porn in the drawer, and even that celebrity and his/her cookbook.

cover86916-mediumSo, why not to try. At this point you probably need some help figuring out what to do, how to present good material, how to get publishers attention and basically how to get your name out there.

Beth Revis -NY Times bestselling author- comes in help with the Paper Hearts series.

Book #1 is full of practical advices coming from real experience; story structure, how to develop character, plot and world, grammar, style and tone.

Book #2cover89310-medium.png guides you through the busy path of publishing; basic professional advices, practical informations on agents and all you need to know about self publishing.

Book #3 will help you develop an online presence, examine and understand the market, develop live and online book tour and host live events.

If you are really toying the idea of writing, these books might help you find your way. Beth Revis is sharing the tricks of the trade for you to be the next best writer. Take the chance!


Get your own copy now! On Amazon.com

Book #1 (eBook) – (Book)

Book #2 (eBook) – (Book)

Book #3 (eBook) – (Book)