The Indie Corner: How To Approach Book Bloggers

The Indie Corner: How To Approach Book Bloggers

 

APPROACH BOOK BLOGGERS

 

Getting a review for your book is one of the most effective ways of publicizing your work and yourself. Because of their “editorial content” book reviews are even more believable than classic “advertising”.

Nonetheless, most book reviewers are reluctant to review books from self publishers and Indies because of the prejudice that all self-published books are ill-conceived and poorly produced. Unfortunately this is not always far from the truth. (Next on The Indie Corner)

Joanna Penn –New York Times and USA Today bestselling thriller author, as well as owner of thecreativepenn.com– brilliantly sums up in just a few words the entire concept of book marketing.  In her Successful self-publishing. How to self publish and market your book Ms. Penn says: “Writing is about you. Publishing is about the book. Marketing is about the reader“. Marketing means connecting with a bigger network of people; building an author platform, using social media and book bloggers will give you a big help promoting your work, but you need to be savvy about how to create interest. Here some tips and tricks on how to approach book bloggers as an Indie.

  • BE SMART

Be smart and do your homeworks! Do not send a review request without doing your research online first. Take time to browse the website and read reviews, spend a few minutes to make a personal connection. Don’t forget to check the policy page, if you ask a question easily answered on the review request policy page, you’ll create the impression that you are lazy or that you don’t care enough.

Learn about the reviewer, look for serious and professional reviewers and query those you think would be a good match for your book- don’t just query the ones with big followings.  Remember: Quality rather than Quantity.

  • BE PROFESSIONAL

Email etiquette is a must.. Your email alias, your subject line and your content all have to be clear and appear appropriate to your recipient. Failure to do this can get your email ignored and/or deleted as junk or spam. Using “Howdy“, “Cheerio” and “See ya ’round” are an excellent way never to be taken seriously or viewed as professional.

Linking is essential, if you know how to make a good use of it. Always link to your contacts (blog, website, socials), remember to link the words that describe the topic and avoid those long strings. (Author’s Page rather than http://www.etcetc.com/author/page/1234)

  • BE EFFICIENT

Once you are certain you have a top-notch product you should be proud to send it to reviewers. A well structured email can get you faster responses : a blurb of the book and a short bio are essentials, keep it simple and avoid super long emails. A good way to incorporate all the infos the book blogger might use (book cover, synopsis, author’s bio, etc) is to work on a tip sheet or a press kit . (Next on The Indie Corner)

If you want a sustainable career as an author you will need to build your own email list of bloggers/readers who like your books. Taking the time to build your own network of trusty reviewers will pay off in term of book exposure. Plus you will have your personal cheer squad!

  • BE POLITE

Always ask if the blogger would consider reading and reviewing your book, beware the “attachment madness” and do not attach it right away. It’s a bit presumptuous and most book bloggers see that as a rude imposition.

A lot of bloggers consider demands quite annoying too. “Post your review here, here and here” can sound a bit pushy, and for many is a big show-stopper. Once again, be sure to read the request policy page where usually those infos are (or should be) provided.

Same with time frame. I am not offended by a time frame, as long as it is reasonable. A good/professional book blogger should always provide -if not the exact date when the post will be up, at least a waiting list. Always keep track of all your queries, and make sure that  bloggers who agree to write and post a review actually do that. Pure and simple work ethic.

It is really that simple; be smart, professional, efficient and always polite! The book bloggers community is a great resource, choose wisely and build worthy connections.

If you are either a writer or a book blogger, I would love to hear your thoughts down in the comments.


#indiecorner

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The Indie Corner

The Indie Corner

The Indie Corner

 

 Welcome to The Indie Corner!

As you may know, The Serial Reader (aka me) is open to receiving Advance Reading Copies and Review Copies of books. Soon after I’ve been listed on The Indie View, I got a huge amount of authors reaching me out asking for a shout-out on major platforms as Amazon, Goodreads, Twitter and every other “book-friendly” websites. As a matter of fact, I am overwhelmed with requests!

To be testimony of such creativity is definitely the best part of being a book blogger! If you are an Indie author, just let me congratulate you! I admire your talent and courage to go after your dream to become a writer!

Now, what’s The Indie Corner?

The indie Corner is a new section here on The Serial Reader where everyone can learn from each other and share their own experience in the publishing world. There will be interviews, tips and tricks and everything else you might want to know about being an independent writer.

I am not a professional reviewer. I am an avid reader and a newbie blogger. I love working with Indie authors, share my thoughts and help them promoting their work in the most effective way, and it is my sincere desire that The Indie Corner can serve as a catalyst to meaningful discussions about the perks of being a writer.

As always, feel free to comment and share your thoughts….and if you are an Indie author I really hope to see you around!

Welcome to The Indie Corner!

#indiecorner

 


The Serial Reader’s  Review Request Policy

Another YouTuber With Literary Aspirations. Or Not?

Another YouTuber With Literary Aspirations. Or Not?

How To Ruin Everything. Essays, by George Watsky

Here it comes another YouTube “sensation” who thinks he can write. Seriously, it’s a bit annoying… all these kids who get their “books” published JUST BECAUSE they come knocking at the publishing company’s doors with an established numcover85832-medium.pngber of followers from their YouTube channels.

Does it sounds a bit harsh? Maybe it’s my misconception, and YouTubers really can write good stories. Or maybe not.

So, in name of a good critique I took the plunge and bought 10 books wrote by the most famous video-makers of the tube: Tyler Oakley, Joe Graceffa, Shane Dawson, Connor Franta (a 24 years old who writes a memoir? Seriously??) PiewDiePie, Miranda Sings, Phil Lester, Zoe Sugg..

$100 I will never see again! Just saying…

With 792,304 subscribers and 122,784,787 views, George Watsky is one of the last (will they ever end?) to join the party with his “How To Ruin Everything“, a collection of essays about life that range from the absurd (how he became an international ivory smuggler) to the comical (his middle-school rap battle dominance) to the revelatory (his experiences with epilepsy).

To be honest, I am not impressed by a bunch of essays that sound like college papers. And sure enough I am not going to spend $11.99 to read Watsky’s.*

I know, this is how things work: it’s all about making money. But -believe it or not- there is a good amount of readers out there who still wants to read quality material. Good literature, real literature! Let’s just stop feeding the market with a bunch of “books” about nothing. All these books look the same. Joey, Tyler, Shane and George belong to the most selfish generation in history, self-centered, social media  addicted who win the favour of the audience through product placement (sometimes not so honest) and by selling an unrealistic lifestyle.

But -like it or not- it’s a fact that today’s fastest rising stars aren’t coming out of Hollywood, and thanks to online sites like YouTube, mainstream entertainment and reading market will never be the same.

 

*Luckily I got this book for free from NetGalley.


Get your own copy now! On Amazon.com (Book) – (eBook)