The Indie Corner: How To Approach Book Bloggers

The Indie Corner: How To Approach Book Bloggers

 

APPROACH BOOK BLOGGERS

 

Getting a review for your book is one of the most effective ways of publicizing your work and yourself. Because of their “editorial content” book reviews are even more believable than classic “advertising”.

Nonetheless, most book reviewers are reluctant to review books from self publishers and Indies because of the prejudice that all self-published books are ill-conceived and poorly produced. Unfortunately this is not always far from the truth. (Next on The Indie Corner)

Joanna Penn –New York Times and USA Today bestselling thriller author, as well as owner of thecreativepenn.com– brilliantly sums up in just a few words the entire concept of book marketing.  In her Successful self-publishing. How to self publish and market your book Ms. Penn says: “Writing is about you. Publishing is about the book. Marketing is about the reader“. Marketing means connecting with a bigger network of people; building an author platform, using social media and book bloggers will give you a big help promoting your work, but you need to be savvy about how to create interest. Here some tips and tricks on how to approach book bloggers as an Indie.

  • BE SMART

Be smart and do your homeworks! Do not send a review request without doing your research online first. Take time to browse the website and read reviews, spend a few minutes to make a personal connection. Don’t forget to check the policy page, if you ask a question easily answered on the review request policy page, you’ll create the impression that you are lazy or that you don’t care enough.

Learn about the reviewer, look for serious and professional reviewers and query those you think would be a good match for your book- don’t just query the ones with big followings.  Remember: Quality rather than Quantity.

  • BE PROFESSIONAL

Email etiquette is a must.. Your email alias, your subject line and your content all have to be clear and appear appropriate to your recipient. Failure to do this can get your email ignored and/or deleted as junk or spam. Using “Howdy“, “Cheerio” and “See ya ’round” are an excellent way never to be taken seriously or viewed as professional.

Linking is essential, if you know how to make a good use of it. Always link to your contacts (blog, website, socials), remember to link the words that describe the topic and avoid those long strings. (Author’s Page rather than http://www.etcetc.com/author/page/1234)

  • BE EFFICIENT

Once you are certain you have a top-notch product you should be proud to send it to reviewers. A well structured email can get you faster responses : a blurb of the book and a short bio are essentials, keep it simple and avoid super long emails. A good way to incorporate all the infos the book blogger might use (book cover, synopsis, author’s bio, etc) is to work on a tip sheet or a press kit . (Next on The Indie Corner)

If you want a sustainable career as an author you will need to build your own email list of bloggers/readers who like your books. Taking the time to build your own network of trusty reviewers will pay off in term of book exposure. Plus you will have your personal cheer squad!

  • BE POLITE

Always ask if the blogger would consider reading and reviewing your book, beware the “attachment madness” and do not attach it right away. It’s a bit presumptuous and most book bloggers see that as a rude imposition.

A lot of bloggers consider demands quite annoying too. “Post your review here, here and here” can sound a bit pushy, and for many is a big show-stopper. Once again, be sure to read the request policy page where usually those infos are (or should be) provided.

Same with time frame. I am not offended by a time frame, as long as it is reasonable. A good/professional book blogger should always provide -if not the exact date when the post will be up, at least a waiting list. Always keep track of all your queries, and make sure that  bloggers who agree to write and post a review actually do that. Pure and simple work ethic.

It is really that simple; be smart, professional, efficient and always polite! The book bloggers community is a great resource, choose wisely and build worthy connections.

If you are either a writer or a book blogger, I would love to hear your thoughts down in the comments.


#indiecorner

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Aside

Millennials: Are You One of Us?

 

9d861ac5027505d5d61fe9eb36448da7One of the best part of becoming a self-proclaimed “book blogger” is when authors and PR people from publishing companies reach you out asking if -by any chance- you’d like to read this or that book and help them spreading the word.

Duh!! I’m a bookworm. Sure I would like to read your new/soon-to-be-published book!!

A week ago, Jack Cahn -a first-time author and college student- offered me to read an advanced copy of When Millennials Rule: The Reshaping of America,  written with his twin brother David.

I knew JaWhen Millennials Ruleck and David Cahn -the Twin Titans of Stuyvesant High School– from the media attention they received in 2013 because of their involvement in school activism, and I am an avid reader of their Huffington Post posts too (read here David’s entries and here Jack’s entries).

Jack and David’s book -which I will review soon- is written by and for a specific demographic cohort called Millennials.

According to all the legitimate sources I have consulted, I am -my birthright- one of them. Yes people, I am a Millennial.

Despite there are no precise dates for when the generation starts and ends; most researchers use birth years ranging from the early 1980s to around 2000.* The credit of naming the Millennials goes to authors William Strauss and Neil Howe, which -in their latest book titled Millennials Rising: The Next Great Generation– defined the Millennials as a “civic-minded generation with a strong sense of community both local and global“.

Pretty cool, huh? Sure is, on paper. Here comes the reality check.

o-THE-REAL-ME-GENERATION-facebookAfter further research I found out that Millennials don’t exactly enjoy widespread appreciation, nor consideration among society; lazy, entitled narcissists who still live with their parents, tech junkies and guinea pigs for everything marketing related.

We might be more tech savvy, more entrepreneurial, more tolerant and even more optimistic about the future, but we also are the generation with the highest joblessness and debt out of school.

Statistics show that we are the best educated generation of history but -apparently- our political views don’t make any sense, our ideas are unrealistic and we will never reach higher political positions.

3-Steps-to-Reaching-Millennials-on-Facebook.pngGo figure that!

We are good buyers though. No kidding. In fact, there are a lot of books about how to make us buy even more things:

  • Marketing to Millennials: Reach the largest and most influential Generation of Consumer Ever, by Jeff Fromm and Christie Garton (Book) – (eBook)
  • Your Customer is the star: How to make Millennials, Boomers and Everyone Else Love your Business, by Micah Solomon (Book) – (eBook)
  • Managing the Millennials: Discover the core Competencies for Managing Today’s Workforce, by Chip Espinoza and Mick Ukleja (Book) – (eBook)

Just to name a few. That’s quite sad, isn’t it?

My question to you, brave reader, is: What’s really hiding under the sand? Who’s keeping Millennials out of the big game? Why society doesn’t give Millennials credit? Are Millennials really narcissistic personalities characterized by a damaged sense of self?

When Millennials Rule: The Reshaping of America by Jack and David Cahn is an extraordinary reading that I recommend (pub.date August 2nd, 2016). If words and ideas can change the world, and if “it depends on us, on the choices we make, particularly when big changes are happening and everything seems up for grabs“** than we -Millennials- have a lot of work to do.


 *Source:Wikipedia

** President Obama to the class of 2016 at Rutger University 250th Anniversary Commencement

***This post reflects my personal opinion. I am not sponsored by none of the people mentioned above. The reason why I am  highly, strongly, shamelessy suggesting to buy Jack and David’s book is mostly because I believe in the message that carries. I will never get tired to recommend any writer who is not afraid to share good ideas and knows how to use a perfect consecutio temporum!

****If you don’t know what the consecutio temporum is…get out of here!! Kidding, just google it!

Wanna Be A Writer?

Wanna Be A Writer?

Paper Hearts, by Beth Revis

cover84939-mediumWith the economy going down and a lot of downsizing here and there, you found yourself playing with the crazy idea of becoming a writer. The publishing industry might have changed but, thanks God it still runs pretty good.

You’ve done some research and, to your great surprise, you found out that a lot of people get published; kids from Youtube, bored housewives with dirty minds and some soft porn in the drawer, and even that celebrity and his/her cookbook.

cover86916-mediumSo, why not to try. At this point you probably need some help figuring out what to do, how to present good material, how to get publishers attention and basically how to get your name out there.

Beth Revis -NY Times bestselling author- comes in help with the Paper Hearts series.

Book #1 is full of practical advices coming from real experience; story structure, how to develop character, plot and world, grammar, style and tone.

Book #2cover89310-medium.png guides you through the busy path of publishing; basic professional advices, practical informations on agents and all you need to know about self publishing.

Book #3 will help you develop an online presence, examine and understand the market, develop live and online book tour and host live events.

If you are really toying the idea of writing, these books might help you find your way. Beth Revis is sharing the tricks of the trade for you to be the next best writer. Take the chance!


Get your own copy now! On Amazon.com

Book #1 (eBook) – (Book)

Book #2 (eBook) – (Book)

Book #3 (eBook) – (Book)

Whatever It Takes to Get Ahead

Whatever It Takes to Get Ahead

Earning Admission. Real Strategies for Getting Into Highly Selective Colleges, by Greg Kaplan

Earning Admission is the ultimate military tactics guide for parents on how to hcover86404-mediumelp their own kids to get into highly selective colleges.

Everything you need to know to set your child up for success:

  • how to obtain hundreds of thousands of dollars of merit scholarships and financial aids,
  • how to earn admission from the dreaded waitlist,
  • how to use objective criteria to find the right college,
  • how your teen can develop the skill of marketing for coveted opportunities.

Because the college application process is a war – pardon- a family affair.


If your child is in 9th grade than you’re already late, grab your own copy now! On Amazon.com (Book) – (Ebook)