Indie Interview: Geetanjali Mukherjee

Indie Interview: Geetanjali Mukherjee

Copy of APPROACH BOOK BLOGGERS

A few months ago I had the big pleasure to read and review Anyone Can Get An A+: How To Beat Procrastination, Reduce Stress and Improve Your Grades by Geetanjali Mukherjee (Review). As a student myself I was excited especially about the “How to Beat Procrastination” part, and of course about all the newest tecniques applied to neuroscience to reduce stress and reach your full potential.

Ms. Mukherjee is a young self-published author, with six books published and a very promising career. For the…….

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Hello everyone! I am coming to you today with a little announcement: The Serial Reader is moving to its own place!

www.theserialreaderblog.com

I have been working on a new website / new domain, and I am now ready to invite you over! Sign up for daily updates from The Serial Reader!

Hope to see you there!


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The Indie Corner: How To Approach Book Bloggers

The Indie Corner: How To Approach Book Bloggers

 

APPROACH BOOK BLOGGERS

 

Getting a review for your book is one of the most effective ways of publicizing your work and yourself. Because of their “editorial content” book reviews are even more believable than classic “advertising”.

Nonetheless, most book reviewers are reluctant to review books from self publishers and Indies because of the prejudice that all self-published books are ill-conceived and poorly produced. Unfortunately this is not always far from the truth. (Next on The Indie Corner)

Joanna Penn –New York Times and USA Today bestselling thriller author, as well as owner of thecreativepenn.com– brilliantly sums up in just a few words the entire concept of book marketing.  In her Successful self-publishing. How to self publish and market your book Ms. Penn says: “Writing is about you. Publishing is about the book. Marketing is about the reader“. Marketing means connecting with a bigger network of people; building an author platform, using social media and book bloggers will give you a big help promoting your work, but you need to be savvy about how to create interest. Here some tips and tricks on how to approach book bloggers as an Indie.

  • BE SMART

Be smart and do your homeworks! Do not send a review request without doing your research online first. Take time to browse the website and read reviews, spend a few minutes to make a personal connection. Don’t forget to check the policy page, if you ask a question easily answered on the review request policy page, you’ll create the impression that you are lazy or that you don’t care enough.

Learn about the reviewer, look for serious and professional reviewers and query those you think would be a good match for your book- don’t just query the ones with big followings.  Remember: Quality rather than Quantity.

  • BE PROFESSIONAL

Email etiquette is a must.. Your email alias, your subject line and your content all have to be clear and appear appropriate to your recipient. Failure to do this can get your email ignored and/or deleted as junk or spam. Using “Howdy“, “Cheerio” and “See ya ’round” are an excellent way never to be taken seriously or viewed as professional.

Linking is essential, if you know how to make a good use of it. Always link to your contacts (blog, website, socials), remember to link the words that describe the topic and avoid those long strings. (Author’s Page rather than http://www.etcetc.com/author/page/1234)

  • BE EFFICIENT

Once you are certain you have a top-notch product you should be proud to send it to reviewers. A well structured email can get you faster responses : a blurb of the book and a short bio are essentials, keep it simple and avoid super long emails. A good way to incorporate all the infos the book blogger might use (book cover, synopsis, author’s bio, etc) is to work on a tip sheet or a press kit . (Next on The Indie Corner)

If you want a sustainable career as an author you will need to build your own email list of bloggers/readers who like your books. Taking the time to build your own network of trusty reviewers will pay off in term of book exposure. Plus you will have your personal cheer squad!

  • BE POLITE

Always ask if the blogger would consider reading and reviewing your book, beware the “attachment madness” and do not attach it right away. It’s a bit presumptuous and most book bloggers see that as a rude imposition.

A lot of bloggers consider demands quite annoying too. “Post your review here, here and here” can sound a bit pushy, and for many is a big show-stopper. Once again, be sure to read the request policy page where usually those infos are (or should be) provided.

Same with time frame. I am not offended by a time frame, as long as it is reasonable. A good/professional book blogger should always provide -if not the exact date when the post will be up, at least a waiting list. Always keep track of all your queries, and make sure that  bloggers who agree to write and post a review actually do that. Pure and simple work ethic.

It is really that simple; be smart, professional, efficient and always polite! The book bloggers community is a great resource, choose wisely and build worthy connections.

If you are either a writer or a book blogger, I would love to hear your thoughts down in the comments.


#indiecorner

Books of the Week

Books of the Week

CaféLatte

 

Happy Independence Day WeekEnd!! I love the fourth of July… delicious barbecues, friends and a good book, of course! Wherever you are, whatever you’re doing, play it safe and enjoy the fourth! … Here’s my best books of the week.

Ready for college? I have the perfect College Starter Kit ready for you, the best books that will help you managing your finances, writing the perfect paper and becoming the best student ever.

Did it ever cross your mind to fake your death? Too much work -if you ask me, and Playing Dead  will show you how this is easier said than done. #NotAGoodIdea

Speaking of hashtags, Babe Walker vs Suburbia in American Babe. Funny, irreverent and absolutely enjoyable.

That’s not how we do it here and a mob of meerkats will teach you about management and leadership. Not just a fable, but an inspiring lesson for every entrepreneur out there.

The Indie Corner is officially open! Interviews, tips and tricks and much more.. for indie authors! Join us! #indiecorner

Social media addicts in search for inspiration try this:  Post this book and explore your inner artist with creative prompts to doodle, color, collage, pictures. And don’t forget to #PostThisBook!

This is all for now! Enjoy your day, have fun and celebrate the fourth! Happy reading!!

How A Mob of Meerkats Will Teach You About Management and Leadership

How A Mob of Meerkats Will Teach You About Management and Leadership

That’s Not How We Do It Here! A Story about How Organizations Rise and Fall -and Can Rise Again, by John Kotter, Holger Rathgeber

Step back Tony Robbins, move over Deepack Chopra..here come the Meerkats to teach us about discipline, planning  and efficiency.

I am firmly convinced that animals are the best teachers. In fact, we’ve learned adapting from mice (Who Moved My Cheese, by Kenneth Blanchard), resilience from penguins (Our Iceberg Is Melting: Changing and Succeeding Under Any Conditionsby John Kotter and Holger Rathgeberand now.. the meerkats are here to share tips and tricks about management.

You know, thmeerkats_crowd_set_on_danger_51545_1280x1024.jpgose squirrel-size fuzzy, little animals who live in the deserts and grasslands of the southern tip of Africa.

Cute in their bushy, brown-striped fur, meerkats live in groups as large as 40, and everyone in the mob participates in gathering food, keeping a look out for predators, and taking care of the babies.

John Kotter and Holger Rathgeber use a simple fable about these bushy, animals to help any team or organization cope with their biggest challenges and turn them into exciting opportunities.cover90684-medium.png

Once upon a time a clan of meerkats lived in the Kalahari, a region in southern Africa. After years of steady growth, a drought has sharply reduced the clan’s resources, and deadly vulture attacks have increased. As things keep getting worse, the har­mony of the clan is shattered. The executive team quarrels about possible solutions, and sugges­tions from frontline workers face a soul-crushing response: “That’s not how we do it here!”

So Nadia, a bright and adventurous meerkat, hits the road in search of new ideas to help her trou­bled clan. She discovers a much smaller group that operates very differently, with much more teamwork and agility. These meerkats have developed innova­tive solutions to find food and evade the vultures. But not everything in this small clan is as perfect as it seems at first. 

That’s Not How We Do It Here! distills decades of experience and research to understand how organization rise, why they often eventually struggle and how and why they can rise again. This is not just a nice fable, but a real-life lesson that will teach you how to create an environment of openness to new and innovative ideas.


Get your own copy now! On Amazon.com (Book) – (eBook)

Who Moved My Cheese (Book) – (eBook)

Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions (Book) – (eBook)

The Essential Books To Understanding Donald Trump

The Essential Books To Understanding Donald Trump

METROPOLITAN

Real-estate mogul and reality television star, Donald J. Trump and his huge ego are taking the scene of the presidential race. Beside he has never held political office, Mr.Trump is confident that his negotiating skills, business acumen and –as he can’t help to remind us every single time he gets the chance– his wealth, will easily make him the president of one of the biggest and powerful nation on earth, the United States of America.

Proud republican, Trump’s position is clear: he will make America great again! From his official page donaldjtrump.com Mr.Trump shares his 7 step political program:

Carpenters wanted!: he promises he will build a big, big wall -and make Mexicans pay!

Band Aid for Everybody: he will make health a business! by selling insurance across state lines!

Zài Jiàn China!: he will let China off the Hook. No, not Blac China. The real China.

Veterans of America, You Will Be Great Again: he will take good care of our veterans. This is actually an admirable gesture.

Run America Run: and better be fast! According to analysts Trump’s economic plan would double the national debt over the next decade. Of course, the tax cuts might boost economic growth but,  the economy must grow as fast as 9 percent a year for a decade to make the plan revenue neutral and 11 percent to balance the budget. Sci-fi isn’t it?

Just because you can: he will give you more arms because hey, it’s my damn right to shoot you in the a#s with my tac evo assault rifle… just because I can! (ironic)

Watch out punks! he will fill prisons up to the roof and finally make America win the first prize for the best “Incarceration Nation“. (very ironic)

Mass deportation: at a cost estimated between $100 billion and $300 billion he will arrest and remove almost 11 million undocumented immigrants, a 20-year process.

Want more? No problem, because we can always rely on him for providing us with the most ridiculous and outrageous quotes. A recent article appeared on Marie Claire Uk exposed 29 of the most idiotic ones.
But who really is Donald J. Trump? Here the essential books to understanding the man, the billionaire and the candidate.

Trump. The Greatest Show on Earth: The Deals, the Downfall, the Reinvention by Wayne Barrett

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Barrett paints an intimate portrait of Trump himself, a man driven by bravado, obsessive self-regard, and an anxious ruthlessness to subdue his rivals and seduce anyone with the power to aid his empire.

Reckless as often as he is brilliant, reliant on threats as much as on charm, and ultimately a cautionary tale: is this the man we want to lead the world?

Get your own copy now! On Amazon.com  (eBook)


Trump This!The Life and Times of Donald Trump, An Unauthorized Biography by Marc Shapiro

cover84633-medium.pngWhat guides Trump to the decisions he makes? Is his personality real or just a caricature driven smokescreen?  Like all larger than life personalities, Trump has cultivated his public image well. He’s been selective in what he’s let out and, when pressed, he’s been quick to deny.

Trump This! The Life And Times of Donald Trump: An Unauthorized Biography has dug deep into the truth that is Donald Trump.

Get your own copy now! On Amazon.com (Book) – (eBook)


Crippled America: How to Make America Great Again, by Donald J. Trump

Crippled_America_-_How_to_Make_America_Great_Again.jpgIt’s time to bring America back to its rightful owners -the American people. Distancing himself from the politicians, Trump promises less talk and more action. Ready to shaking up the establishment, bring America back -respected by allies and feared by adversaries.

How to fix a failing economy; how to reform health care; how to rebuild our military and start winning wars; and how to bring jobs back to America by closing our doors to illegal immigrants, and pressuring businesses to produce their goods at home.

Get your own copy now! On Amazon.com (Book) – (eBook)


The Trump Coloring Book by M.G.Anthony

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Whether he’s playing chess with Putin, or battleship with Kim Jong-un,  see Donald Trump like you’ve never seen him before! Now’s your chance to show The Donald in his true colors!

Hilarious. Like the real Donald J. Trump.

 

 

Get your own copy now! On Amazon.com (Book)


 

 

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Millennials: Are You One of Us?

 

9d861ac5027505d5d61fe9eb36448da7One of the best part of becoming a self-proclaimed “book blogger” is when authors and PR people from publishing companies reach you out asking if -by any chance- you’d like to read this or that book and help them spreading the word.

Duh!! I’m a bookworm. Sure I would like to read your new/soon-to-be-published book!!

A week ago, Jack Cahn -a first-time author and college student- offered me to read an advanced copy of When Millennials Rule: The Reshaping of America,  written with his twin brother David.

I knew JaWhen Millennials Ruleck and David Cahn -the Twin Titans of Stuyvesant High School– from the media attention they received in 2013 because of their involvement in school activism, and I am an avid reader of their Huffington Post posts too (read here David’s entries and here Jack’s entries).

Jack and David’s book -which I will review soon- is written by and for a specific demographic cohort called Millennials.

According to all the legitimate sources I have consulted, I am -my birthright- one of them. Yes people, I am a Millennial.

Despite there are no precise dates for when the generation starts and ends; most researchers use birth years ranging from the early 1980s to around 2000.* The credit of naming the Millennials goes to authors William Strauss and Neil Howe, which -in their latest book titled Millennials Rising: The Next Great Generation– defined the Millennials as a “civic-minded generation with a strong sense of community both local and global“.

Pretty cool, huh? Sure is, on paper. Here comes the reality check.

o-THE-REAL-ME-GENERATION-facebookAfter further research I found out that Millennials don’t exactly enjoy widespread appreciation, nor consideration among society; lazy, entitled narcissists who still live with their parents, tech junkies and guinea pigs for everything marketing related.

We might be more tech savvy, more entrepreneurial, more tolerant and even more optimistic about the future, but we also are the generation with the highest joblessness and debt out of school.

Statistics show that we are the best educated generation of history but -apparently- our political views don’t make any sense, our ideas are unrealistic and we will never reach higher political positions.

3-Steps-to-Reaching-Millennials-on-Facebook.pngGo figure that!

We are good buyers though. No kidding. In fact, there are a lot of books about how to make us buy even more things:

  • Marketing to Millennials: Reach the largest and most influential Generation of Consumer Ever, by Jeff Fromm and Christie Garton (Book) – (eBook)
  • Your Customer is the star: How to make Millennials, Boomers and Everyone Else Love your Business, by Micah Solomon (Book) – (eBook)
  • Managing the Millennials: Discover the core Competencies for Managing Today’s Workforce, by Chip Espinoza and Mick Ukleja (Book) – (eBook)

Just to name a few. That’s quite sad, isn’t it?

My question to you, brave reader, is: What’s really hiding under the sand? Who’s keeping Millennials out of the big game? Why society doesn’t give Millennials credit? Are Millennials really narcissistic personalities characterized by a damaged sense of self?

When Millennials Rule: The Reshaping of America by Jack and David Cahn is an extraordinary reading that I recommend (pub.date August 2nd, 2016). If words and ideas can change the world, and if “it depends on us, on the choices we make, particularly when big changes are happening and everything seems up for grabs“** than we -Millennials- have a lot of work to do.


 *Source:Wikipedia

** President Obama to the class of 2016 at Rutger University 250th Anniversary Commencement

***This post reflects my personal opinion. I am not sponsored by none of the people mentioned above. The reason why I am  highly, strongly, shamelessy suggesting to buy Jack and David’s book is mostly because I believe in the message that carries. I will never get tired to recommend any writer who is not afraid to share good ideas and knows how to use a perfect consecutio temporum!

****If you don’t know what the consecutio temporum is…get out of here!! Kidding, just google it!

Grit Will Make You a Winner

Grit Will Make You a Winner

Grit. The Power of Passion and Perseverance, by Angela Duckworth

Everyone is striving for success. We want the best. We want it all: top education, good job, family, friends and lots of money. We have goals. But, unfortunately, being goals oriented and ambitiousUnknown-1 doesn’t equip us to deal with the reality that sometimes -despite one’s efforts- things don’t work out as planned.

Suddenly we are stuck, lost. We try, but we fail. What happens is that we have to make a choice: keep going or just quit.

In this must-read book, pioneering psychologist Angela Duckworth shows parents, educators, athletes, students, and business people that the secret to outstanding achievement is not talent but a focused persistence called “grit.”

To be gritty is to keep putting one foot in front of the other. To be gritty is to invest days/weeks/years in challenging practice. To be gritty is fall down seven times, and rise eight.

This book has been about the unique power of grit, because what we accomplish in life mostly depends on our passion and perseverance. Grit will make you a winner.


Get your copy now. On Amazon.com (Book) – (eBook)

College Education: Is It Still Worth It?

College Education: Is It Still Worth It?

Pollwednesday1

 

We are talking about education at the Serial Readers Book Club on Goodreads.

While reading Academically Adrift: Limited Learning on College Campuses by Richard Arum and Josipa Roksa I questioned myself if society and parents around the world aren’t making a huge mistake by encouraging every student to get a college education.

Young people -fresh out of college or not- are actually struggling to adapt to a certain kind of economy that isn’t ready (or doesn’t want to) include them at this time.

Are colleges really preparing you for the job market? are they providing you the skills you need to succeed in the workforce? Or are they just burying you with huge debt?

According to Richard Vedder -economist from Ohio University- “only five of the top 25 fastest growing occupations over the next 10 years require any sort of college degree“.

There must be something wrong in the system! Does our education system need to be reformed? Or is it fine the way it is?

Wanna Be A Writer?

Wanna Be A Writer?

Paper Hearts, by Beth Revis

cover84939-mediumWith the economy going down and a lot of downsizing here and there, you found yourself playing with the crazy idea of becoming a writer. The publishing industry might have changed but, thanks God it still runs pretty good.

You’ve done some research and, to your great surprise, you found out that a lot of people get published; kids from Youtube, bored housewives with dirty minds and some soft porn in the drawer, and even that celebrity and his/her cookbook.

cover86916-mediumSo, why not to try. At this point you probably need some help figuring out what to do, how to present good material, how to get publishers attention and basically how to get your name out there.

Beth Revis -NY Times bestselling author- comes in help with the Paper Hearts series.

Book #1 is full of practical advices coming from real experience; story structure, how to develop character, plot and world, grammar, style and tone.

Book #2cover89310-medium.png guides you through the busy path of publishing; basic professional advices, practical informations on agents and all you need to know about self publishing.

Book #3 will help you develop an online presence, examine and understand the market, develop live and online book tour and host live events.

If you are really toying the idea of writing, these books might help you find your way. Beth Revis is sharing the tricks of the trade for you to be the next best writer. Take the chance!


Get your own copy now! On Amazon.com

Book #1 (eBook) – (Book)

Book #2 (eBook) – (Book)

Book #3 (eBook) – (Book)

Here and Now

Here and Now

The Here-and-Now Habit. How Mindfulness Can Help You Break Unhealthy Habits Once and for All ,by Hugh G. Byrne.

Is it me or the Self-Help Section in my bookstore is growing bigger and bigger? The latest trend happens to be called “The Mindfulness Technique“, what it really is I’cover82589-medium.pngm not sure yet, but one thing I know is that it promises to help you breaking all those bad habits that ruin your health and happiness while keeping you away from reaching your goals.

Being able to cultivate mindfulness to calm and focus your mind, clarify your intentions and let go of old patterns sounds appealing, but is it also doable on a daily basis?

My answer is yes. In The Here-and-Now Habit, mindfulness expert Hugh Byrne provides simple but powerful practices based in mindfulness and neuroscience to help you rewire your brain and finally start living in the here and now just learning to pay attention to your own thoughts.

Discover how to let go of what holds you back, create new healthy habits and start living your life Here and Now.


Get your copy now! On Amazon.com (Book) – (Ebook)