Indie Interview: Geetanjali Mukherjee

Indie Interview: Geetanjali Mukherjee

Copy of APPROACH BOOK BLOGGERS

A few months ago I had the big pleasure to read and review Anyone Can Get An A+: How To Beat Procrastination, Reduce Stress and Improve Your Grades by Geetanjali Mukherjee (Review). As a student myself I was excited especially about the “How to Beat Procrastination” part, and of course about all the newest tecniques applied to neuroscience to reduce stress and reach your full potential.

Ms. Mukherjee is a young self-published author, with six books published and a very promising career. For the Indie Interview she tells us about her work, her audience, cover designing, book marketing and how to overcome the fear of failure.


1. First a little about you. Who is Geetanjali Mukherjee?

Wow, difficult question right off the bat! I am not sure how to answer philosophically, but in practical terms, I am the author of six books of varying lengths, all non­fiction at the moment, hoping to use my love of books and writing to create books that touch readers and in some small way, make their lives a little better. I also have an academic research background, with degrees in law and public policy.

2. Your book “Anyone Can Get An A+: How To Beat Procrastination, Reduce Stress and Improve Your Grades” is a guide meant to help students. What moved you to write a self-­help guide for that audience?

I actually wanted to write a book for students since I was in high school. I was always a good student, but I went through this phase where I really struggled in school. And when I turned that time around, eventually getting the highest grades that year, I wanted to share the lessons I had learnt, especially because I saw many students who did poorly adopt this attitude of “I am just not smart enough”.

The reason I finally sat down and wrote this book last year was because I had been reading a lot of books on how the brain works and how we learn, and I was fascinated by the idea that anyone can learn anything if they approach it in the right way, and inherent “intelligence” or “ability” play a much smaller role than we usually ascribe to it.

3.Cover design can be tough for a lot of authors, and while getting it done by professionals may be the easiest option, it can also be quite expensive. You designed your own cover, what lead you to choose the colours, the font etc…?

Yes, cover design is quite difficult, and I am constantly trying to learn and improve. The current version of the cover is my second major redesign actually. I knew that I wanted a bright color, and somehow I wanted to include yellow in some form from the beginning. Other than that I researched other covers in my genre, tried many different options, and then finally something clicked and I finalized this cover. The advantage of indie publishing of course is that you get to change things, so I might change this again in the future, but for now I am happy with it.

 

4.Do you proofread your own book or do you get someone to do that for you?

I actually have done editing and proofreading professionally, for organizations and also as a freelancer, so I have a fair bit of experience. I am one of those people who read newspapers or books published by major publishers and find all the typos, which then ruins my reading experience! I do most of my proofreading myself, but then I get some family members to read through and point out any errors.

 

5. You have your book ready, now it’s time for marketing. How do you get the attention you need?

I think marketing is an ongoing endeavor, and it is never quite done. My main strategy is to get reviews, and get people to discover the book and the message. I also believe in content marketing, and have recently launched a blog dedicated to the ideas from this book. I have also done several promotions, with different levels of success. Earlier this year my book hit the #1 spot on Amazon for its genre, albeit only for a few days. The book has also been on 7 other bestseller lists on Amazon. However, it doesn’t get any easier, and one month it could be doing well, and the next month nothing happens.

 

6.Social Media for marketing. Does it work for you? Which social is the best?

I heard somewhere that you should pick the social media site that you like and focus on that. I am not sure how helpful that is, but I believe in that. My own favorite isTwitter, mainly because I enjoy it, there are lots of writers on there, and it doesn’t feel so intimidating to me. I don’t really know if it sells books, but it has other advantages. I think Facebook is obviously the big one for everyone, but it can be tricky and I think I have a lot more to learn. I have recently fallen majorly in love with Pinterest, and again, I don’t know if it helps me with my marketing, but it is a way for me to show my personality and share my own interests with others, and hopefully engage genuinely with potential readers.

 

 

7.Do you have a strategy for finding reviewers? One is better than no one or are you picky about who you ask to review your work?

Well in some ways I am not very picky, in that anyone who wants to review my work is welcome. But I am choosy about who I reach out to, mainly because I try to focus my energy on asking those who are more inclined to read my type of book. I like reaching out to bloggers mainly because although they are swamped and it can take some time to get a review, they are always thoughtful and comprehensive and I think readers trust book bloggers more than someone who just may be a friend of the author.

I believe in the elbow grease method, and I have reached out to many, many more reviewers than have responded or shown interest, and then a smaller subset of that number have actually written reviews. This is definitely a game for the patient and perseverant. In terms of specifics, I reached out to the top reviewers on Amazon, as well as those on Indieview and The Book Blogger List.

 

8.Back to your book. One of my favourite chapters is called “Adopting the Right Attitude”, where you talk about the importance of developing the right mindset. What’s your inspiration? What keeps you positive?

Thanks, that’s actually my favorite chapter too, because I think it’s the advice I need personally the most. I often think that we write what we need to learn ourselves. Here’s the thing ­ it’s not possible to stay positive all the time, and I have had my share of feeling overwhelmed and defeated at many different junctures. I guess my coping strategy is to have a lot of different ways to inspire and pick myself up, so I try not to wallow in those negative feelings for too long.

I read a lot of self­help and motivation books; I have been reading self­help books since I was 9 or 10 years old, and I love those movies where the team wins the trophy at the end. I love the idea of going from failure to success. I am lucky in that my parents are very supportive, always there to give me a pep talk if I need one. Some of the advice in the book in fact came from things they told me over the years.

My biggest inspiration is my mentor in life, Dr. Daisaku Ikeda, who is a Buddhist, philosopher and educator. He has written a lot about character, and success, and especially given a lot of advice to young people, and I try to follow his advice and share it with others. In fact, I just read this quote this morning: “Simply deciding from the outset that you’re just not good enough, without making any effort, is nothing but escapism. Each of us is different, but we are all alike in that we possess tremendous potential. The truth is, you can do almost anything if you set your mind to it. The worst thing is to lose confidence in yourself and limit your own potential.”

When I feel defeated or negative, I read his guidance ­ there is always something that helps me to look at my problem or challenge in a positive or hopeful manner. That, and my daily practice of Buddhism keeps me positive and inspired.

 

9.A big obstacle ­for both students and writers­ is searching for perfection, or “fear of failure”. How do you ­as a young writer­ overcome that?

This is actually a huge issue for me, and lately I have been really trying to work on this. My need for perfectionism actually permeates every aspect of my life, and is far more insidious than I realize. I don’t have any magic solutions, but there are a few things I try to do to minimize its effects.

Firstly, I use deadlines to ensure that things get done and sent out. Anyone Can Get An A+ was actually on pre­order and I knew there would be real consequences to my not completing it (I was days away from the deadline and still needed to finalize a couple of chapters). I just had to get it done and sent off, and actually the chapters that I had to rush turned out to be my favorite ones.

I also try to remind myself that if I don’t get it done, I won’t be able to move on and work on the next project. Earlier I would just abandon one project and go on to the next shiny one, or if I was feeling stuck just let it sit for months on end (who am I kidding, I still do that sometimes!) But nowadays, more often, I just decide that I will complete this project and put it out there, and so I have to complete it, no matter how much I want to stall. I can be pretty stubborn, so I try to channel my obstinacy towards finishing something and not getting stuck in trying to be perfect.

Finally, I surround myself with inspiration. I go to bookshops and libraries and see the rows of books and try to remind myself that if all these authors could finish their book, so can I. I also listen to podcasts and read blogs of successful authors, who are usually very pragmatic about how they view their work. If nothing works, I read bits from some of my favorite writing books. A combination of the above usually does the trick, at least for that day. And the next day or week or month, I go through the whole cycle again!

 


Bio:

Geetanjali Mukherjee grew up in India, spending her early years in Kolkata, and then attending high school in New Delhi. She attended the University of Warwick, United Kingdom, to read law as an undergraduate. She went on to earn a Masters’ in Public Administration with a concentration in human rights and social justice from Cornell University, USA.

Geetanjali is the author of six books, and currently lives in Singapore. Her latest book Anyone Can Get An A+: How To Beat Procrastination, Reduce Stress and Improve Your Grades is available at all major retailers. In her spare time, she reads as many books as possible, watches romantic mystery movies and tries to avoid cooking.

 


You can find Geetanjali here:

Blog: geetanjalimukherjee.blogspot.com

Twitter: @geetumuk

Facebookfacebook.com/geetumuk

Google+: Geetanjali Mukherjee

Pinterest: @geetumuk

Goodreads: Author’s Page

 


 

Thank you Geetanjali for taking the time to answer these questions and for giving us the chance to enter your creative space! Thanks for sharing your experience with us!

Check out Geetanjali’s book review at Study Struggles: Strategies That Work and College Starter Kit.

 


#indiecorner

#indieinterview

 

The Indie Corner: How To Approach Book Bloggers

The Indie Corner: How To Approach Book Bloggers

 

APPROACH BOOK BLOGGERS

 

Getting a review for your book is one of the most effective ways of publicizing your work and yourself. Because of their “editorial content” book reviews are even more believable than classic “advertising”.

Nonetheless, most book reviewers are reluctant to review books from self publishers and Indies because of the prejudice that all self-published books are ill-conceived and poorly produced. Unfortunately this is not always far from the truth. (Next on The Indie Corner)

Joanna Penn –New York Times and USA Today bestselling thriller author, as well as owner of thecreativepenn.com– brilliantly sums up in just a few words the entire concept of book marketing.  In her Successful self-publishing. How to self publish and market your book Ms. Penn says: “Writing is about you. Publishing is about the book. Marketing is about the reader“. Marketing means connecting with a bigger network of people; building an author platform, using social media and book bloggers will give you a big help promoting your work, but you need to be savvy about how to create interest. Here some tips and tricks on how to approach book bloggers as an Indie.

  • BE SMART

Be smart and do your homeworks! Do not send a review request without doing your research online first. Take time to browse the website and read reviews, spend a few minutes to make a personal connection. Don’t forget to check the policy page, if you ask a question easily answered on the review request policy page, you’ll create the impression that you are lazy or that you don’t care enough.

Learn about the reviewer, look for serious and professional reviewers and query those you think would be a good match for your book- don’t just query the ones with big followings.  Remember: Quality rather than Quantity.

  • BE PROFESSIONAL

Email etiquette is a must.. Your email alias, your subject line and your content all have to be clear and appear appropriate to your recipient. Failure to do this can get your email ignored and/or deleted as junk or spam. Using “Howdy“, “Cheerio” and “See ya ’round” are an excellent way never to be taken seriously or viewed as professional.

Linking is essential, if you know how to make a good use of it. Always link to your contacts (blog, website, socials), remember to link the words that describe the topic and avoid those long strings. (Author’s Page rather than http://www.etcetc.com/author/page/1234)

  • BE EFFICIENT

Once you are certain you have a top-notch product you should be proud to send it to reviewers. A well structured email can get you faster responses : a blurb of the book and a short bio are essentials, keep it simple and avoid super long emails. A good way to incorporate all the infos the book blogger might use (book cover, synopsis, author’s bio, etc) is to work on a tip sheet or a press kit . (Next on The Indie Corner)

If you want a sustainable career as an author you will need to build your own email list of bloggers/readers who like your books. Taking the time to build your own network of trusty reviewers will pay off in term of book exposure. Plus you will have your personal cheer squad!

  • BE POLITE

Always ask if the blogger would consider reading and reviewing your book, beware the “attachment madness” and do not attach it right away. It’s a bit presumptuous and most book bloggers see that as a rude imposition.

A lot of bloggers consider demands quite annoying too. “Post your review here, here and here” can sound a bit pushy, and for many is a big show-stopper. Once again, be sure to read the request policy page where usually those infos are (or should be) provided.

Same with time frame. I am not offended by a time frame, as long as it is reasonable. A good/professional book blogger should always provide -if not the exact date when the post will be up, at least a waiting list. Always keep track of all your queries, and make sure that  bloggers who agree to write and post a review actually do that. Pure and simple work ethic.

It is really that simple; be smart, professional, efficient and always polite! The book bloggers community is a great resource, choose wisely and build worthy connections.

If you are either a writer or a book blogger, I would love to hear your thoughts down in the comments.


#indiecorner

Books of the Week

Books of the Week

CaféLatte

 

Happy Independence Day WeekEnd!! I love the fourth of July… delicious barbecues, friends and a good book, of course! Wherever you are, whatever you’re doing, play it safe and enjoy the fourth! … Here’s my best books of the week.

Ready for college? I have the perfect College Starter Kit ready for you, the best books that will help you managing your finances, writing the perfect paper and becoming the best student ever.

Did it ever cross your mind to fake your death? Too much work -if you ask me, and Playing Dead  will show you how this is easier said than done. #NotAGoodIdea

Speaking of hashtags, Babe Walker vs Suburbia in American Babe. Funny, irreverent and absolutely enjoyable.

That’s not how we do it here and a mob of meerkats will teach you about management and leadership. Not just a fable, but an inspiring lesson for every entrepreneur out there.

The Indie Corner is officially open! Interviews, tips and tricks and much more.. for indie authors! Join us! #indiecorner

Social media addicts in search for inspiration try this:  Post this book and explore your inner artist with creative prompts to doodle, color, collage, pictures. And don’t forget to #PostThisBook!

This is all for now! Enjoy your day, have fun and celebrate the fourth! Happy reading!!

Books of the Week

Books of the Week

CaféLatte

 

How on earth has this week gone by so quickly? Well, at least I had time to read a bunch of books..

This week The Essential Books to Understanding.. covered candidate Bernie Sanders, a short collection of very interesting books that will help you understanding the man and the politician who’s running for president. (Previously The Essential Books To Understanding Hillary Clinton and Donald Trump).

Beyond politics I am a True Crime enthusiast, Dead Ends by Joseph Michael Reynolds is one of my favourite books about Aileen Wuornos. Written by the Reuters reporter who initially broke the story, in 1990, Dead Ends is the firsthand account of Wuornos’s capture, trial, and sentencing to death by lethal injection, that goes deep down where nobody ever before.

The “word of the week” has been “Brexit”. On June 23 Britons were called to vote about whether the United Kingdom should remain a member of the European Union or leave it for good.  A State of Independency by Mark Brolin will give you an objective and critical analysis of what’s really going on in the Old Country and why Brexit is good.

Don’t get a job, live your dream by Scott Haug, a new sel-help book, contains 7 important reasons that will help convince you to live the life you truly want to live.

The Crow Girl by Erik Axl Sund has been a real challenge for me to read..784 pages of a really dark and disturbed psychological thriller. Epic but well written.

Something different that took me out of my comfort zone: poetry. Djinni Hunter by Thomas Kozumplik is a splendid collection of poems that I am still enjoying.

Well, readers.. that would be all for now!  As always, feel free to comment and share your best books of the week. Happy week and happy reading!

 

Aside

Judge ’em By The Cover: How to Create an Amazing Summer Reading List

 

Surfing the net in search of tips and tricks on how to create the perfect Summer Reading List?

I usually take advantage of social book sites as YourNextRead.com and Goodreads, the massive community of book lovers. But with 5,100,000 users, browsing the infinite lists and finding the right book can be hard.

This time I’m going for anJudgeACover.jpg easy and extremely practical tactic: “Judge ’em By The Cover“.

I know, I know.. Never judge a book by its cover. But despite how true it might be, the reality of the book industry is that the majority of readers use the cover of a book as a deciding factor in whether or not they should buy the book. With millions of books we can choose from, the first “sales pitch” is the cover.
Sure the content is essential, but how you present it maybe be equally important so as to grab the attention of your target and a well designed cover is the first assurance of high quality.
Sloppy and unappealing fonts, pixelated images or bad illustrations will turn off the reader right away. If it is not striking enough to draw attention, it will be passed over. At least by me.
So this is how I’m gonna play it. I will add to my Summer Reading List only those books with fancy and well-designed covers and see how it goes.
And you? Do you judge a book by its cover? Answer the poll and share your tips and tricks for the best summer reading list.
Happy Reading!

 

 

 

Books of The Week

Books of The Week

CaféLatte

 

Hello fellow readers.. and Happy Memorial Weekend! In case you are looking for something to read, here’s what I have been reading during my week.

Just let me tell you this week has been great! I have literally devoured True Crime Addict, the story of Maura Murray beautifully written by James Renner. If you like true crime, this one is honest, fascinating and…addictive. A sincere account of one of the most complicated and mysterious disappearance in America.

Historical Fiction meets time traveling in Indiana Belle and The Mine by John A. Heldt, two absolute page turner.

Another true crime caught my attention: Brady and Hindley by Fred Harrison. A young couple, gruesome murders and a crime so horrendous that will remain cheseled on the collective psyche of a nation long after the perpetrators are gone.

Generation X or Generation Y? Who are the Millennials? and what’s their role in modern society? Take a look at the best books that can help you understand.

101 Job Interview Questions You’ll never Fear Again by James Reed is a must have! Reed reveals what interviewers are asking and gives you the best possible answers to ace your job interview!

That’s all for now! Until next time! Happy reading!

How to Ace Your Job Interview

How to Ace Your Job Interview

101 Job Interview Questions You’ll Never Fear Again, by James Reed

You got it! Your job interview is scheduled! Now what? How do you prepare for an interview? Of the thousands of questions a potential employer might ask, which ones will they ask? cover81432-medium.pngAnd what should you say?

After extensive research among hundreds of interviewers and directly form top interviewers and recruiters, James Reed reveals the secrets to ace at job interviews.

Powerful preparation techniques, useful tips on how to answer the most common questions and – above all – how to adopt a winning mindset, one that will help you stand out from the pack and land the job.

James Reed reveals what interviewers are really asking and gives you the best possible answers:

  • Classic Questions

Tell me about yourself –  How do you deal with stress and failure?

  • Career Goal Questions

What motivates you? –  What’s your ideal work environment?

  • Character Questions

What are your core values? – Your boss overslept and is now late for a client meeting. He ask you to lie for him telling the client he is stuck in traffic. What do you do?

  • Competency Questions

Why are you a good fit for the company? – How have you improved in the last year?

  • Curveball and Creativity Questions

If you were an animal what would you be? – Aren’t you overqualified for this job?

and last but not least,

  • Parting Shots

Everything you need to say / do when the interviewer invites you to ask questions of your own.

101 Job Interview Questions You’ll Never Fear Again is an extremely useful book that will help you get the job of your dreams.

Keep  the negative thinking in check, embrace your nerves and… go get ’em, champ!


Get your own copy now! On Amazon.com (Book) – (eBook)

Aside

TGIF and Ready to Party..Nerdy Style!

 

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Walking out of subway meeting my friends. Today it’s not a “Good morning” kinda day. No.. today we go for a more cheering..

Thanks God it’s Friday!!

Yes! We made it through another week. We survived. Fist pump. Pat on the back and we are ready to party….Nerdy Style!

When you are a NERD, things you do for fun are slightly different than the normal. Usually we do no clubbing, parties, brunches….That’s muggle living!

We like to play it hard though: we love reading marathons, visiting museums, becoming amateur astronomers, browsing old and indie book stores and of course, buying books.

This week end I’m going to host my first “Best-Selling Books Marathon“, a very informal and relaxed gathering with a bunch of best-selling books that we have ditched mercilessly during the past weeks.

We have:

  • A Court of Mist and Furyby Sarah J. Maas
  • The Outliersby Kimberly McCreight
  • 5th Affairby James Patterson and Maxine Paetro
  • The Apartmentby Danielle Steel
  • The Lake House, by Kate Morton
  • The Girl on the Train, by Paula Hawkins

And you? What are your books for the Week End? Happy Friday and Happy Week End you all!

 

College Education: Is It Still Worth It?

College Education: Is It Still Worth It?

Pollwednesday1

 

We are talking about education at the Serial Readers Book Club on Goodreads.

While reading Academically Adrift: Limited Learning on College Campuses by Richard Arum and Josipa Roksa I questioned myself if society and parents around the world aren’t making a huge mistake by encouraging every student to get a college education.

Young people -fresh out of college or not- are actually struggling to adapt to a certain kind of economy that isn’t ready (or doesn’t want to) include them at this time.

Are colleges really preparing you for the job market? are they providing you the skills you need to succeed in the workforce? Or are they just burying you with huge debt?

According to Richard Vedder -economist from Ohio University- “only five of the top 25 fastest growing occupations over the next 10 years require any sort of college degree“.

There must be something wrong in the system! Does our education system need to be reformed? Or is it fine the way it is?

Aside

Are You Up For A Challenge?

Reader of the Month – May –

The reader of The Month Challenge is officially open! Join us!

Rules are simple:

  1. Read a Book…

2016

*read as much as you can. The more you read, the more chances you have to win!

2. Be subscribed and be an avid reader!

3. Be an active member. Don’t be shy! The more active you are the more chances you have to win the challenge!

4. The Serial Reader Book Club is all over the internet: TwitterFacebook and Goodreads… go check that out! 🙂

 

PRIZE :

1. Book of your choice ($15 max)

2. The Serial Readers Tote bag

If you have any question feel free to ask 🙂
May the best reader win..Good luck and happy reading!