Indie Interview: Geetanjali Mukherjee

Indie Interview: Geetanjali Mukherjee

Copy of APPROACH BOOK BLOGGERS

A few months ago I had the big pleasure to read and review Anyone Can Get An A+: How To Beat Procrastination, Reduce Stress and Improve Your Grades by Geetanjali Mukherjee (Review). As a student myself I was excited especially about the “How to Beat Procrastination” part, and of course about all the newest tecniques applied to neuroscience to reduce stress and reach your full potential.

Ms. Mukherjee is a young self-published author, with six books published and a very promising career. For the…….

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Summer Trivia

Summer Trivia

1123 Hard to Believe Facts, by  Nayden Kostov

Thank you, Mr. Nayden Kostov! Thanks to 1123 Hard to Believe Facts, this summer I am gonna ace the trivia games!! Yeah, I am that geek. But I love …..

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It’s All About The Girls

It’s All About The Girls

……

The Girls, by Emma Cline

If you haunt bookstores you sure have seen this book, Emma Cline‘s debut novel The Girls showing beautifully on the most visible shelves. It could be the “magnetic” cover -with that combination of red and blue that warps your mind (you genius cover designer!)- or probably just the fact that everyone is talking about it. Named the Summer’s hottest novel by WMagazine and PublisherWeekly, No. 3 on The New York Times bestseller list,  The Girls is on everyone’s lips.

Not to mention that Cline’s editorial debut fetched a $2 million advance and ……..

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The Simple Life Comes At A Cost

The Simple Life Comes At A Cost

My Million Dollar Donkey: The Price I Paid to Live Simply, by Ginny East

Feeling stuck is a sign that it’s time to make a change. And that’s exactly what Ginny and her husband Mark did. One day they both decided to cash in their life and reinvent their world; packing up their three kids and a dog, they said goodbye to a successful dance studio business, and moved to 50 acres of land in northwest Georgia.

In My Million-Dollar Donkey: The Price I Paid for Wanting to Live Simply, Ginny……

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The Indie Corner: How To Approach Book Bloggers

The Indie Corner: How To Approach Book Bloggers

 

APPROACH BOOK BLOGGERS

 

Getting a review for your book is one of the most effective ways of publicizing your work and yourself. Because of their “editorial content” book reviews are even more believable than classic “advertising”.

Nonetheless, most book reviewers are reluctant to review books from self publishers and Indies because of the prejudice that all self-published books are ill-conceived and poorly produced. Unfortunately this is not always far from the truth. (Next on The Indie Corner)

Joanna Penn –New York Times and USA Today bestselling thriller author, as well as owner of thecreativepenn.com– brilliantly sums up in just a few words the entire concept of book marketing.  In her Successful self-publishing. How to self publish and market your book Ms. Penn says: “Writing is about you. Publishing is about the book. Marketing is about the reader“. Marketing means connecting with a bigger network of people; building an author platform, using social media and book bloggers will give you a big help promoting your work, but you need to be savvy about how to create interest. Here some tips and tricks on how to approach book bloggers as an Indie.

  • BE SMART

Be smart and do your homeworks! Do not send a review request without doing your research online first. Take time to browse the website and read reviews, spend a few minutes to make a personal connection. Don’t forget to check the policy page, if you ask a question easily answered on the review request policy page, you’ll create the impression that you are lazy or that you don’t care enough.

Learn about the reviewer, look for serious and professional reviewers and query those you think would be a good match for your book- don’t just query the ones with big followings.  Remember: Quality rather than Quantity.

  • BE PROFESSIONAL

Email etiquette is a must.. Your email alias, your subject line and your content all have to be clear and appear appropriate to your recipient. Failure to do this can get your email ignored and/or deleted as junk or spam. Using “Howdy“, “Cheerio” and “See ya ’round” are an excellent way never to be taken seriously or viewed as professional.

Linking is essential, if you know how to make a good use of it. Always link to your contacts (blog, website, socials), remember to link the words that describe the topic and avoid those long strings. (Author’s Page rather than http://www.etcetc.com/author/page/1234)

  • BE EFFICIENT

Once you are certain you have a top-notch product you should be proud to send it to reviewers. A well structured email can get you faster responses : a blurb of the book and a short bio are essentials, keep it simple and avoid super long emails. A good way to incorporate all the infos the book blogger might use (book cover, synopsis, author’s bio, etc) is to work on a tip sheet or a press kit . (Next on The Indie Corner)

If you want a sustainable career as an author you will need to build your own email list of bloggers/readers who like your books. Taking the time to build your own network of trusty reviewers will pay off in term of book exposure. Plus you will have your personal cheer squad!

  • BE POLITE

Always ask if the blogger would consider reading and reviewing your book, beware the “attachment madness” and do not attach it right away. It’s a bit presumptuous and most book bloggers see that as a rude imposition.

A lot of bloggers consider demands quite annoying too. “Post your review here, here and here” can sound a bit pushy, and for many is a big show-stopper. Once again, be sure to read the request policy page where usually those infos are (or should be) provided.

Same with time frame. I am not offended by a time frame, as long as it is reasonable. A good/professional book blogger should always provide -if not the exact date when the post will be up, at least a waiting list. Always keep track of all your queries, and make sure that  bloggers who agree to write and post a review actually do that. Pure and simple work ethic.

It is really that simple; be smart, professional, efficient and always polite! The book bloggers community is a great resource, choose wisely and build worthy connections.

If you are either a writer or a book blogger, I would love to hear your thoughts down in the comments.


#indiecorner

What Happens When People Care

What Happens When People Care

I Wish My Teacher Knew. How One Question Can Change Everything for Our Kids, by Kyle Schwartz

One day, the third-grade teacher at Dull Elementary in DenverKyle Schwartz, asked her students to “fill in the blank” in a very simple sentence:

“I wish my teacher knew _____.”

She asked all for he children to write down one thing they wanted to tell her, but wouldn’t normally in the classroom situation. The first note that Schwartz shared on Twitter was from a student who said they didn’t have pencils at home to do their homework.

Some of the answers were humorous, others…..

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Quote

All Lives Matter

The ultimate weakness of violence is that it is a descending spiral, begetting the very thing it seeks to destroy.

Instead of diminishing evil, it multiplies it.

Through violence you may murder the liar, but you cannot murder the lie, nor establish the truth.

Through violence you may murder the hater, but you do not murder hate. In fact, violence merely increases hate.

So it goes.

Returning violence for violence multiplies violence, adding deeper darkness to a night already devoid of stars.

Darkness cannot drive out darkness: only light can do that.

Hate cannot drive out hate: only love can do that.

∼ Dr. Martin Luther King Jr. ∼

 

Dogs Know Stuff

Dogs Know Stuff

Jonathan Unleashed, by Meg Rosoff

My dog knows stuff! I am pretty sure now that behind those puppy eyes she is hiding a whole lot more about life that I will ever understand. Maybe Confucius was right by saying that life is really simple, but somehow we insist on making it complicated. And every time I look at my dog I know that she knows that I know I don’t really know what to be when I grow up, or even how on earth to get there.

Meg Rosoff delivers….

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